Commercial Printing Tucson

Chances are that if you’re searching for commercial printing Tucson, you have a pretty big print job in front of you. Something more than just running a few color copies through at your local copy shop. If that’s the case, a commercial printer in Tucson is exactly what you’re looking for. Commercial printing allows significantly larger runs of printed materials to be created at any one time, for a much more affordable price ‘by the piece’, than if you were trying to do something on your own at home or with a typical office copy machine or printer.

Do Your Research on Commercial Printing Tucson

Commercial Printing TucsonA good commercial printer in Tucson will be able to produce very professional looking results whether you’re looking for posters or post cards, business cards or brochures, flyers, catalogs or any host of other printed materials.

Actually, for many of these items just mentioned, a commercial printer will often have template designs ready and available for you if you don’t already have a pre-created design for your collateral. Most of the time these templates can be tweaked and adjusted in enough ways that you can truly put your own signature on them and really make them feel like your own. But, that will take a bit of time and effort, so you’ll need to decide how important it is to you, or if you would rather just go the quick and easy route by simply inputting your information into the existing templates as they exist already.

Another option you might consider with regards to design, if you don’t already have your own, is to talk to your local commercial printer and ask if they have any in house designers that could help you out. Sometimes there will be an additional fee, but if your job is large enough or if it seems that you may become a regular customer with a lot of commercial printing needs in the future, they may just wave the cost of the design in order to keep you on as a permanent customer. That could be a great asset for you – it’s like getting your own designer for free!

When you’re talking to your prospective commercial printer in Tucson about your upcoming job, you should have them explain what kind of printing process they will be using for the job and why it is the best option. For example, will they be using digital color printing, or full color or four color printing? Will they use offset printing, screen printing or something else? If you’re not clear on what these different process are and when they are most appropriate, now is a good time to ask your commercial printer Tucson. How they answer will likely tell you a lot about how much they know and how willing they are to work through the details with you on your job requirements.

Another area of discussion you need to be sure to have is about the quality of the materials used. This refers not only to the paper stock (or whatever material you’ll be printing on), but the quality of the ink used as well. Again, you don’t need to become an expert on any of this, but it is reassuring to listen to whether or not your printer is an expert in it, or simply a salesman trying to get your money.

Get multiple quotes on the different sources of commercial printing Tucson has to offer

Finally, it’s a very good idea to get a few quotes from the different sources of commercial printing Tucson has to offer. You should always get at least three quotes to see what kind of variations exist, and try to figure out what and why there are price differences. This is where ensuring the quality of the materials and the printing process is the same at each place (or understanding why they might be different) will serve to help you make a better, more informed decision. Taking the first offer you come across might be less hassle than doing your homework, but it’s not likely to give you the best results. At the very least, it won’t give you the peace of mind of really knowing what’s going on and the fact that your decision was an informed one, and that you truly found the best commercial printing Tucson has to offer you for your needs.

 

Who Does Your Business Card Printing Tucson?

Remember this when it comes time to do your business card printing Tucson; in the corporate world, one modest bit of paper may be one of one of the most vital needs to generate a good impression of a business enterprise. Business men provide this kind of piece of paper to their clientele or prospects to ensure they can be reached any time their solutions are needed. Even so, due to the not-so-promising economic climate, corporations often decrease expenses. This is the reason economical business card printing shops have emerged everywhere, specifically on the web. They’ve got certain programs that will fit with a budget minded company’s demands.

When purchasing an inexpensive business card printing shop, you mustn’t compromise the caliber of the cardstock to be used and of the print itself. Having the wrong print company to produce the business cards could mean disaster for your enterprise. Understand that this card makes an impression of the company and it needs to keep your individuality as being a company and business person. Whenever your cards don’t have an attractive appearance, they give an impact that you aren’t serious with your business and that you couldn’t do any job properly. Make your business cards a thing to be proud of. When you choose the print shop sensibly, you will be self-assured that you receive cards of top quality to be offered to the prospects and consumers.

Printing Tucson Business Cards for Impact

 

A little something you must think of when looking for a business card printing shop is to have a very clear thought in your mind about how you need your cards to come out. It is good to search for internet sites where you can find types of business cards. Whilst you wouldn’t want to duplicate others’ designs, you can find motivation inside them when making your own card.

Make use of in-house help with the design of you business card printing Tucson

Printing Tucson Business Cards

Many Tucson printing shops will also have an in-house artist that can assist you to build a very good design. Assist this person closely or leave quite specific directions as to how you want your own card to appear. Several of the items you must think about would be the colors, the material to use, the size and style of each card and the content material itself. For a few people, no space is just too small to market his or her business. You may try including the most important information regarding your products on the an opposing side of your card. Or should you be working with a great number of clients of a distinct nationality, you can also have the information you have in English about the front part plus a translated version on the other hand.

The most important thing to remember while preparing to have business cards imprinted is to tune in to peoples’ advice. Besides, enterprise itself thrives on diverse ideas and to achieve success in it, you’ve got to stay open.

Choosing affordable business card printing is a viable option for those who need to make excellent cards without paying too much. After all, a fairly easy business card is capable of doing much for making or breaking the reputation of a business. Yet even if these cards have to be extra affordable, their quality will have to always be important, no matter who does your printing Tucson.

Getting Full Color Banners Printed in Tucson

full color vinyl bannersWhen it comes time to promote your Tucson business or special event on a budget, one of the best choices you can make is to invest in a good, well designed, full color vinyl banner.  Vinyl banners are among the most versatile marketing products out there due to the flexibility they offer (no pun intended), in that they can work equally well for indoor window displays meant to promote a special for a few days or weeks to your customers, or for an oversized outdoor street sign that can withstand the harshest of weather conditions for quite a few years.  Of course there are a few differences you’ll want to look at depending on what your ultimate goal is and where your target market will be seeing your sign, but we’ll get into that in this article so you’ll know what to look for or ask about when it’s time for you to shop for yours.

One of the reasons full color printed vinyl signs are so popular is because the advances in digital printing allow for a pretty much unlimited number of options to choose from when it comes time to produce your sign, and all of them are at a reasonably affordable price point.  And when you compare the prices of a vinyl sign against the cost of a traditional back-lit sign or wood sign (or whatever other material you might be considering)… there is just no comparison.

Vinyl signs can be as simple as black block text on a white banner, to the most vibrant, full color images, logos and high resolution photographs you can imagine.  Gone are the days when messages were hand created by placing vinyl letters on a vinyl background… with modern digital printing press and large wide format presses, UV resistant ink and highly durable materials, not to mention custom graphic art designs, the sky is truly the limit.

Of course if you’re talking about a permanent sign for your store front, you might want to go with something a bit more robust than just vinyl, but until you are ready for your ‘final’ sign, vinyl banners will work perfectly for you, even announcing a “coming soon” or “grand opening” to get you started.

With the money you’ll save by using vinyl, you’ll have the ability to get a few different signs for different specials, times of the year, or special announcements.  Plus, the fact that they are so small when rolled up means you won’t be wasting a lot of storage space with all your different sign options.

Then again, vinyl banners and signs aren’t just for storefronts.  They are often used at promotional events away from the main place of business.  For example, you might use one of these signs at tradeshows, events for schools or at a street fair, mounted to banner stands.  Or, with the diversity of what vinyl can do for you, you might even choose to have your car wrapped in vinyl car decals to have a mobile billboard, no matter where you go!

As mentioned before, the advantages of vinyl are many.  Not only the diversity of uses, but also the durability that it provides.  Here in Tucson, Arizona, where the sun can be absolutely brutal to anything left outside (especially in the summer), it’s still not uncommon to have an outdoor vinyl sign be able to last up to 5 years.  And even though we might not get a lot of rain here in the Southwest, rest assured that vinyl banners will hold up equally well to rain and snow as they do to blazing hot sun and vicious UV rays.

With that said, let’s take a look at some of the different varieties of vinyl you can choose from when it comes time for you to have your sign printed by a local Tucson printing company.

Scrim Vinyl

This is the most commonly used type of vinyl, especially if your banner or sign is going to get any outdoor use, like at a sports event such as a sponsored golf tournament tee box, (or a more than average amount of wear and tear, for example traveling to a lot of different trade shows and exhibit booths).  Vinyl banner products usually come in material weights of between 10 and 16 ounces, with 13 ounces being a fairly standard choice for many people.

Matte Vinyl

Matte is the opposite of glossy and will therefore reduce the amount of glare coming off of it.  This is a good choice if you have a lot of images on your banner and/or if people may be viewing your artwork from a lot of different angles.  If it’s too glossy and someone isn’t looking at it straight on, they might only see the reflection of the light rather than your art and message.

Gloss Vinyl

If you’ve gone with a four color printing process and your sign has a logo on it that has a lot of bright, vibrant colors that you really want to get to POP… then gloss vinyl is the choice for you.

Black Out Vinyl

If you plan on having your banner set up in such a way as to have people viewing it from both sides, then you should consider black out vinyl.  This variety uses three sheets of vinyl with the middle layer being solid black.  What this does is block all light from shining through so you won’t get any ghost images from one side to the other.

Adhesive Vinyl

Like the example mentioned above about having your car be a mobile marketing magnet, adhsive vinyl has all kinds of applications.  It’s really an amazing product that can adhere to everything from metal to brick, wood, tile, glass and just about anything else, even being used for floor graphics and wall graphics, without leaving a sticky residue.  This really allows you to push your marketing imagination to new levels!

Mesh Vinyl

If you plan to have your banner outside and in a situation where the wind could affect it, you might consider mesh vinyl, with its many little holes.  This will allow the wind to pass through more easily, putting less strain on both the sign and the things that you have attached it to, increasing it’s lifespan and durability far more than you would ever get from fabric banners.

Speaking of durability, there are a few other things that you should consider when ordering your vinyl banners, such as using brass reinforced grommets in the eyelets which you’ll be using to hang up your sign, whether by rope, zip-tie, suction cup and hook, D-ring or whatever ever other means you choose.

Another thing is the seams; while you don’t have to get finished edges, doing so will prolong the life of your investment (though it will increase the price somewhat).  You can choose to have the seams hemmed and sewn, or just have the print shop heat seal the edges.  Again, if it’s going to be used outside, some sort of edge finishing is recommended.

If your business already has a printer to handle things such as business cards, letterhead and envelopes, posters and the like, you should ask them if they have the ability to do color printed vinyl banners.  Even if they don’t have the equipment in house, they will most likely be able to help you through the relationships they have with other local print shops (but you might want to ask if they’ll be doing the work in-house or not, as it could affect the production and delivery times due to shipping).

And if you already have a great relationship with them and their sales staff and graphic designer team, then surely you’ll be able to come up with something that will work perfectly well for your needs, whether it’s small banners or a large banners, 2 color or 4 color custom banners.  And when you realize how affordable it is for you to get your message out there to different markets in a variety of different full-color vinyl banners (or other vinyl applications), you just might want to think about getting more than one at a time and seeing if in doing so you can work some sort of discount into the pricing quote.  It never hurts to ask!

Are Cheap Business Cards Online Worth the Savings?

Custom Business CardsIn order to keep pace with today’s busy world, you need to make the most of your time and effort by always implementing the latest marketing tools and strategies. However, there is one tiny yet powerful marketing “must have” that you just can not ignore; the basic business card.  Yep, a well designed and properly printed business card still plays a crucial role in today’s business environment, no matter how fancy today’s gadgets and smart phones might get, and regardless of whether you’re a small business or a McMega Corporation.

It really doesn’t much matter what line of work you’re in, whether you are a business man, lawyer, doctor, salesman, CPA, model or chef, when the opportunity presents itself, you need to be able to promote yourself with a good looking, impactful card that gives all your critical information that your prospect should remember about you.  Things like your name, professional title, company, phone number and email address.  You never know when they will need your help and expertise.  It doesn’t matter if you don’t know these people well now, or that they might not need your knowledge today… things change quickly and they need to be able to pull out that card and contact you when the time comes.

Can You Make More Money From Your Business Cards Based on My Tucson Printer Experience?

But when it comes time to have your business cards designed and printed… you might find yourself in a bit of a quandry.  You see, there are SO MANY different online printers offering to create cheap business cards for you, you might have a hard time figuring out where to begin.  In fact, you may even wonder if you should be creating such a critical piece of marketing collateral with a nameless, faceless company on the other side of the internet ether (though they do offer some pretty compelling pricing, I must admit!)

For example, who are you going to talk to about whether or not you should go with full bleed business cards or double sided business cards?  Will they be able to give you feedback and help you actually design your custom business cards to be as professional as possible, and not look like they were done with a ‘cookie-cutter’ template?  Will they guarantee a delivery time?

If you’re not too sure about the answers to some of the above questions, maybe you would feel more comfortable working with a local print shop so they can help you with your design.  They’ll also be able to personally explain to you what the differences are when it comes to paper stock, UV coatings, rounded corners on your cards or other die-cut or embossing options you might not be aware of.

From my own personal experience, I choose to go with a local Tucson printing company for my cards and brochures, both when I was having them done for myself as a self proprietor, as well as when I was a marketing manager, setting up  printing accounts at a multi-billion dollar national company I worked for, (but that is just my personal preference).  With that said though, I’ll explain a bit why that was my decision and what you may want to consider when it’s your turn.

You see, no one can be an expert in everything, even within their own little niche of a specific industry.  So unless you yourself are a professional printer, I would highly advise you to at least talk to a professional printer before making a decision on what kind of collateral you’re going to have produced to represent you and your company (and if you ARE a professional printer… what are you doing here, reading this article???) ;o)

The Tucson print shop that I chose to work with for my color printing (and so much more) was great because within their organization, they had experts on all kinds of little niches that I would have NO idea about.  Things like how to properly set up a postcard mailing to reach my clients (I didn’t know you have to leave certain parts of the postcards free from type and images for them to go through the mail system properly).  They were also able to act as a combination printer and mail house for me, making sure I got the best rates on my mailing service.

They also had a top quality in-house graphic designer to help me design not only my full color business cards, but my custom brochures, presentation folders, vinyl banners, magnetic cards, various print promotional products, post card mailers, letterhead and envelopes and probably a whole lot of other things that I can’t even remember right now (and let me tell you, the improvement they made to my designs took things to a whole new level of professionalism).

The bottom line was that this group of print professionals was far more than just “a printing and copying” shop, and they did far more for me than just print business cards.  By establishing a working relationship with them, they became my marketing partners more so than just a vendor selling ink and paper products.

Now whether you can find the same kind of service I found here in Southern Arizona in your local area, I can’t say.  I have to imagine that in today’s economy there are plenty of printers with lots of knowledge that would be more than happy to go out of their way to create a long lasting client for life, with the hope and desire that both you and them will grow and meet your businesses objectives together.

Before committing to any one printer though, I highly suggest you ask to look at their past portfolio of work so you can judge for yourself the quality of their designs and production.  In addition to seeing any graphic design work they’ve done for others, such as logo designs, you should ask to see physical samples of all different types of work they’ve done, not just virtual samples.

For instance, ask if they have some wedding invitations, bumper stickers, rubber stamps or other die-cut projects, product catalogs (in both full color as well as black & white to see how they handle that option), posters, door hangers, sticky pads… you get the idea.  Try to see a little bit of everything since you never know what you might need them for.

One additional thing you might ask for is to see any types of campaigns they’ve helped to design, launch and manager.  This is a great skill for them to have and is a lot different than just printing a one-off project.

And while it’s true that the online ordering abilities of the super discount printers you’ll find on the web may seem pretty attractive at first, again, don’t discount your local guys web site too fast.  With the constant advancement of technology, even many of the smaller, non-chain printers offer web to print online ordering, business card proofs and even payment  tracking and management.  What’s more is that they are often more than happy to make a personal sales call to your location to show you some new ideas that could help your business grow.  And that is a whole lot more helpful than just another email piling up in your inbox, isn’t it?

My advice to you as far as doing your best to make a lasting impression with you existing clients and business associates, not to mention future prospects and lead generation, is to make sure all your business card printing specifically, as well as your brochure printing and other marketing collateral in general, is all well designed, well produced, and well priced.  Focusing too much on the price at the expense of the others may end up making you “penny wise and pound foolish” with some of the discount printing outfits out there.

But hey, that’s just my opinion on printing services…

Commercial Printing in Southern Arizona with Tucson Printers

Tucson PrintersTucson printers play a very important part of any Tucson business’ needs and goes way beyond the old school idea of just getting copies printed.  Think about all of the printed promotional materials you come across in a single day; from business card printing to large format vinyl banners, posters, and car graphics, these are just a few of the items that many small, medium and large sized Southern Arizona companies need to help run and market their business.  Finding the best commercial printer for your business needs is one of the most critical vendor relationships you will establish.

Having a really good local Tucson printing company “in your pocket” can be critical to your business success because the team of production personnel in a commercial print shop includes everyone from employees with special skills  in operating complicated equipment, to creative minds for coming up with effective and attractive designs, sales staff to help with marketing ideas and problem solving, as well as lower-paid, relatively unskilled workers who are equally critical to the overall success of your end product by often working around the clock to make sure everything gets turned out on time and your needs are served.

Tucson Printers Help Keep Your Business Top-of-Mind with Your Customers

Some of the best ways a small business can stay top-of-mind with their customers is to produce take-away items such as calendars, notepads, presentation folders and newsletters to distribute to clients (not to mention professional branding with all mail communications using company letterhead, envelopes, carbonless forms etc).

Whether you are looking for  brochures, business cards, catalogs, postcards, calendars, flyers, booklets, posters, letterhead and envelopes (or just stationery or notepads), rack cards, sell sheets, labels or full color prints, you want a company than can deliver what you need fast, with high quality and at competitive prices.

Every business organization makes a huge investment in brand building and in increasing the productivity of their in-house staff.  And while it may still a little nerve-wracking conducting business over the internet with online ordering, or via email, many modern printers provided the exact service you need in the exact time frame that you need it, all from the convenience of a web site order form that takes no more than a few minutes to complete.  Often times you can even send and receive an electronic file as proofs to make sure the job is going as planned.

On the other hand, sometimes it’s nice to have the personal contact of a sales rep that will really get to know you and your business, and be able to suggest marketing solutions that you might not have thought about on your own.

When it comes to making an impact on your customers with your print materials, color printing often makes a much more powerful impact in many cases.  It used to be cost prohibitive for many small businesses in the past, but today it is easier to afford and order than ever before thanks to high resolution digital printers. High-speed, full color digital printers are ideal for short and medium run jobs.

Tucson printers can create beautiful color prints for you, on a budget

Smart printing for Tucson Small BusinessesDigital technology is changing the competitive landscape of the commercial printing market.  Digital Printing is the perfect solution for most all of your low quantity color  printing needs.  With the introduction of digital plate-making, many printing processes can now be handled most effectively using only digital technology.  A fully modernized digital printing company can save you money on set-up fees and small-run printing.  Another advantage is that you can more easily and cost effectively manage a custom post card mailing to your client base.

When the quantity on your color printing starts to increase however, then sheet fed offset printing is the way to go.  In high volume jobs, the pricing of offset printing will be much better for you.  You definitely want to find a commercial printer that can offer you both options (and if you can find one that offers wide format printing too… you’ve really scored!)

If you are in need of design assistance, a good print company will offer a design center to help customers design different types of products (sometimes using fully automated online tools, and other times with a much more personal, face-to-face consulting approach).

Many printers have expanded into higher-margin design and composition work, acquiring computerized design systems and hiring graphic designers.  Front-end design services and back-end inventory and distribution services are becoming more valuable to customers every day.  I guarantee that finding a complete service marketing and design firm with the best high-tech printing and fulfillment facility all under one roof is sure to make your life a lot easier.

The commercial printing industry in the US includes around 35,000 companies with $90 billion of annual revenue.  While in-house color printers are becoming more affordable and may be found in more businesses these days, commercial printing has many advantages when it comes time to create professional and outstanding final products for your customers to see and enjoy.  Commercial printing is a very important part of your business and personal needs; print materials are often the first impression made upon clients, and/or the only “take home” reminder of who you are and what you offer.  Don’t you want to make sure that piece of collateral represents you in the best possible light?

And while the industry in general is undergoing significant changes due to things such as e-commerce, new media and globalization, shorter runs, just-in-time delivery and customized content, not to mention the advantages of having a good, personal relationship with your local Tucson printers is still one of the best relationships you can establish for your long term business success.

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